Imagine owning a revolutionary grocery concept

in the eCommerce industry that is on track to capture 14% of the U.S. grocery spend — the grocery and supermarket U.S. market size is valued at $818.6 billion! Market Wagon is the ONLY online farmers market concept of its kind in the local food space that offers a customer experience with little direct competition. Our franchise partners gain proprietary methods that directly benefit both local food producers and consumers while being bolstered with non-stop support, proven marketing plans, new business development strategies, and all the technology they need for a streamlined, lucrative business.

We Bring the Farm

Market Wagon delivers a farmers market to every doorstep by offering an end-to-end eCommerce experience that is unlike any other e-commerce grocery business. The food is fresh, healthy, sustainable, and local. We enable local farmers and food artisans to directly reach the growing cadre of consumers who seek transparency about where their food comes from and how it is produced. 


Market Wagon’s logistics system, powered by proprietary technology, offers food growers and makers a very different supply chain when compared with conventional grocers or other e-grocers. Because the supply chain is local, the inventory can remain with the producer until the day the consumer receives it. It’s a true just-in-time system that results in super fresh food. 


Enjoy the satisfaction of owning a business that benefits everyone. Leverage our knowledge and support to create your very own sustainable business in a billion-dollar industry. Invest in Market Wagon. 

Franchise Facts

Initial Franchise Fee

The initial franchise fee starts at $35K and the minimum estimated cost is around $88,500 which includes the franchise fee.  

Support at a Glance

As a Market Wagon franchise partner, you’re on board with a team of business experts who have years of experience in the eCommerce industry and who are here to guide every step of the way. Our team ensures your questions are answered and your business is set up for growth. 

Market Wagon Franchise Partners

Franchise partners who are great with customer service and who grasp the innovative concept that Market Wagon brings to the local food space will make a great fit for our team. You must meet the financial requirements to become our franchise partner.  

How We Support Our Franchisees

Great support is the backbone of any strong franchise model and Market Wagon delivers. From the very first conversation, our team is focused on providing clear communication, troubleshooting assistance, general guidance, and answers to your questions.  

Plug-and-Play Training

Training is simple and straightforward. Our team will teach you all you need to know to plug in to our model and begin operations quickly with tried-and-true knowledge at your back. This includes training on both vendor and local marketing partner recruitment.

Operational Support

There is no area of operations uncovered. Receive ongoing operational support in unit operations and maintenance, quality control, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures. 

Marketing Support

As a franchise partner, you start with strong brand power and presence on a powerful SEO-driven website. We offer full service digital ad placements, email marketing guidance and training, launch PR support, and social media guidelines.

More Perks

Our team will help with site selection, quantity discount negotiations, and accounting guidance. Consumer support is also offered to our franchise partners.

The Franchise Process

join a Farmers franchise

1. Connect with The Market Wagon Team

We’re excited you are considering Market Wagon as your business. Connect with us by filling in the form below and one of our team members will be in touch.

2. The Market Wagon Team Meets You!

After our initial contact, we will schedule a first interview over the phone or in person. During this meeting we want to learn more about you and your motivation behind your Market Wagon investment.

3. The Market Wagon Difference

Market Wagon invites you in for an up close and personal look at our operation. Discovery Day is the time to ask questions and get a feel for how Market Wagon is operated.

4. A Closer Look

Our team will share a copy of the Market Wagon Franchise Disclosure Document (FDD) for your review. You will have 14 days to review the document.

5. Own an Online Farmers Market

Once you are selected as a franchise partner and all funding is finalized, you will review our FA (franchise agreement), sign the appropriate documents, and make your franchise ownership official. You are now a Market Wagon franchise partner!


Contact Us Today!

To begin, fill out the form below, you will receive a free franchise info kit and we will reach out to you shortly.


Legal Disclaimer

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.


© Copyright 2023 | Market Wagon. All Rights Reserved.